A split test needs one clear variable and a conversion action that matters; changing bids, copy, and the landing page together tells us very little. Start with a landing-page experiment this week, measuring conversion rate to lead through PII capture, with qualified lead CPA as the guardrail.
Analysis by Ryan Sappington, founder of Scaled Advertising, a paid media agency for B2C big-ticket lead generation across Google Ads, Microsoft Ads, and Meta.
What was published
What to Test Next? 21 Google Ads Experiment Ideas
Get a full list of Google Ads experiment and test ideas to take your campaigns from good to great. The post What to Test Next? 21 Google Ads Experiment Ideas appeared first on WordStream .
Read the original on WordStreamWhat we'd do about it
Changes like this show up in cost per qualified lead before they show up in the interface. Audit the affected campaigns this week: search terms, conversion actions tied to real PII capture, ad relevance, and landing page speed. Then decide whether spend can scale rather than assuming it can. We do exactly that work for clients as part of our paid media management.
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