Paid Media for B2C Big-Ticket Lead Generation
Success Scaled by Outcomes.
Google Ads, Microsoft Ads, and Meta campaigns for B2C brands with long sales cycles and big-ticket offers. We optimize to cost per qualified lead, tracking integrity on real PII, and spend that can scale. We do not run Shopping or e-commerce catalog campaigns.
Medical alerts to mortgages to solar: the big-ticket, long-cycle categories where paid traffic on Google Ads, Microsoft Ads, and Meta has been won.
- Medical Alerts
- Mortgages
- Walk-in Bathtubs
- Precious Metals
- Home & Auto Warranties
- Long-Distance Moving
- Auto Transporters
- Solar Companies
- Window Companies
- Home Security
- Stair-lifts
- Hearing Aids
- Mattresses
- Credit Repair
- Personal Loans
- Lawn Care
- Debt Repair
- Surrogacy
- Med Spas
- Vasectomy Reversal Clinics
- Prepaid Debit Cards
- Life Insurance
- Business Loans
- Tax Relief
- Identity Theft Protection
- Awnings
- Pest Control
- Hot Tubs
Industry Pulse
Major Google, Microsoft, and Meta updates, filtered for what can actually move qualified lead cost and scalable spend. Open the desk, pick an update, and read Ryan's full take.
Updated
Open Industry PulseMajor PPC market updates
The Scaled Advantage
If you can Google your product and see a competitor's Ad while you aren't participating, you are missing a massive arbitrage opportunity. We close that gap.
Spend that can scale
Paid media and the systems around it
Built for B2C brands selling big-ticket offers across long sales cycles, inclusive of Google Ads, Microsoft Ads, Meta, landing pages, and measurement that follows a lead through revenue.
Paid Media Management
Google Ads, Microsoft Ads, and Meta campaigns managed to cost per qualified lead, pipeline quality, and scalable spend. No Shopping feeds or e-commerce catalog campaigns.
Meta Ads for Big-Ticket B2C
Meta campaigns built for high-consideration offers and longer nurture cycles, measured against qualified lead cost and revenue rather than engagement vanity.
Measurement & conversion tracking
Conversion actions tied to real PII capture, CRM-qualified leads, search terms, and long-cycle revenue. Automated bidding gets the outcome that actually matters.
Email Marketing
Follow-up sequences for expensive leads across longer buying cycles, so CPA is not wasted after the form fill.
SEO/GEO Growth
Organic and AI-search visibility for pages that support high-consideration paid lead funnels, not ranking for ranking's sake.
Website Development
Landing pages and sites built to convert expensive B2C traffic, protect paid search relevance, and capture the PII your sales team needs.
Start Your ProjectWhat we measure
Qualified leads, pipeline quality, and efficient spend across long sales cycles. Not screenshots of vanity metrics.
Home Services
Moved monthly qualified leads from 45 to 174 with paid search structure, negatives, and landing page fixes built around a high-consideration service.
Talk about your accountB2B Software
4.2x ROAS while cutting acquisition cost 45%. Bidding and conversion actions were aligned to sales-qualified outcomes.
Talk about your accountLaw Firm
+156% qualified leads from tighter keyword intent and pages that convert expensive, high-consideration clicks into usable PII.
Talk about your accountAn operator on your account, not a template
Most agencies report clicks. We manage Google Ads, Microsoft Ads, and Meta for B2C businesses with big-ticket offers and long sales cycles. That means cost per qualified lead, real PII capture, CRM outcomes, search relevance, and whether the spend can scale.
Ryan Sappington founded Scaled Advertising and still works accounts hands-on. He brings $250M+ in managed ad spend across financial services, home services, professional services, and other high-consideration categories where an expensive form fill has to become revenue.
Ryan Sappington, Founder of Scaled Advertising
Paid Media & PPC Strategist
Frequently Asked Questions
Straight answers on paid media for B2C big-ticket lead generation.
What services does Scaled Advertising offer?
How do you measure success?
What makes Scaled Advertising different?
How long does it take to see results?
Do you work with businesses of all sizes?
Who runs Scaled Advertising?
Ready to Scale?
Tell us where spend is going across Google, Microsoft, and Meta, what a qualified B2C lead is worth, and how long it takes to close. No pitch deck. We’ll tell you what we’d change first.