The reported ChatGPT ad tests point to blunt targeting and thin measurement; that is not a reason to move proven search budget. Keep any pilot capped, verify CRM attribution to captured leads, and judge qualified-lead CPA before giving the channel room to scale.
Analysis by Ryan Sappington, founder of Scaled Advertising, a paid media agency for B2C big-ticket lead generation across Google Ads, Microsoft Ads, and Meta.
What was published
We Tested Ads in ChatGPT: Here’s What the Channel Actually Does
ChatGPT advertising is live: blunt targeting, opaque pricing, thin measurement. Here's what our testing found about formats and cost before you spend a dollar. The post We Tested Ads in ChatGPT: Here’s What the Channel Actually Does first appeared on PPC Hero .
Read the original on PPC HeroWhat we'd do about it
Changes like this show up in cost per qualified lead before they show up in the interface. Audit the affected campaigns this week: search terms, conversion actions tied to real PII capture, ad relevance, and landing page speed. Then decide whether spend can scale rather than assuming it can. We do exactly that work for clients as part of our paid media management.
Get a free paid media audit
If you can Google your product and see a competitor's ad while you aren't participating, you are missing a massive arbitrage opportunity. We close that gap.
Claim Your Free Ad Audit