Merchant Center’s holiday features are retail-specific; they are not the path for our service accounts. Ahead of seasonal demand, I’d much prefer we audit holiday ad schedules, service availability on landing pages, and call coverage, then watch answered-call rate and qualified-lead CPA as spend increases.
Analysis by Ryan Sappington, founder of Scaled Advertising, a paid media agency for B2C big-ticket lead generation across Google Ads, Microsoft Ads, and Meta.
What was published
Get your product data holiday-ready on Google Merchant Center.
In this Ads Decoded episode, we discuss Merchant Center features to take advantage of as you prepare for the busy holiday season.
Read the original on GoogleWhat we'd do about it
Changes like this show up in cost per qualified lead before they show up in the interface. Audit the affected campaigns this week: search terms, conversion actions tied to real PII capture, ad relevance, and landing page speed. Then decide whether spend can scale rather than assuming it can. We do exactly that work for clients as part of our paid media management.
Get a free paid media audit
If you can Google your product and see a competitor's ad while you aren't participating, you are missing a massive arbitrage opportunity. We close that gap.
Claim Your Free Ad Audit