More ways to reach viewers through Demand Gen on YouTube are only useful if that reach converts into leads we can actually work. Keep expansion in a separate test this month, with creative and landing pages held consistent, and compare PII-capture CPA and qualified-lead rate against our existing campaigns.
Analysis by Ryan Sappington, founder of Scaled Advertising, a paid media agency for B2C big-ticket lead generation across Google Ads, Microsoft Ads, and Meta.
What was published
Elevate your campaign performance with June’s Demand Gen Drop.
Our June Demand Gen Drop offers more ways to elevate campaign performance and engage new viewers on YouTube.
Read the original on GoogleWhat we'd do about it
Changes like this show up in cost per qualified lead before they show up in the interface. Audit the affected campaigns this week: search terms, conversion actions tied to real PII capture, ad relevance, and landing page speed. Then decide whether spend can scale rather than assuming it can. We do exactly that work for clients as part of our paid media management.
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