Google Ads works when the search terms bring qualified demand and the landing page converts that demand into captured leads, not merely clicks. Before increasing spend, audit search terms, conversion rate to lead, and qualified-lead CPA this week; cheap traffic is not the objective.
Analysis by Ryan Sappington, founder of Scaled Advertising, a paid media agency for B2C big-ticket lead generation across Google Ads, Microsoft Ads, and Meta.
What was published
Do Google Ads Work? Pros, Cons, & Tools to Guide You
Don't guess! Learn if Google Ads are worth the investment for your unique business. The post Do Google Ads Work? Pros, Cons, & Tools to Guide You appeared first on WordStream .
Read the original on WordStreamWhat we'd do about it
Changes like this show up in cost per qualified lead before they show up in the interface. Audit the affected campaigns this week: search terms, conversion actions tied to real PII capture, ad relevance, and landing page speed. Then decide whether spend can scale rather than assuming it can. We do exactly that work for clients as part of our paid media management.
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